KP Nuts has kicked off a new, integrated brand campaign created by London agency St. Luke’s. The nationwide promo push will run across various platforms including out-of-home, digital, video-on-demand and social media until 17 July.
The campaign will be a continuation of the brand’s existing Kpow! platform, launched last year and will be spearheaded by the release of KP’s new ‘Snack Packs’, a new multi-pack offering being sold in salted, salt & vinegar and dry roasted flavours.
Advertising materials will feature humorous wordplay taglines such as ‘Hit the road snack’; ‘ ‘Travel nuts for travel nuts’; ‘A 5-pack for your 6-pack’; ‘Now you don’t have to be a squirrel to enjoy nuts anywhere’.
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Whilst St. Luke’s was responsible for the campaign’s creative, US agency Starcom carried out media planning, carefully curating the roll out to maximise customer response and engagement.
“We’re now bringing the Nation’s Favourite peanuts to you in the handiest packs, that hit the spot wherever you are, whether that’s at home or on the go,” KP Snacks marketing controller, Ilan Arkin said.
“The new St Luke’s campaign helps to drive awareness of our new convenient pack format as well as drive KP’s relevance and consideration for everyday daytime snacking moments.”
St.Luke’s executive creative director, Richard Denney added: “We’ve developed this playful campaign to encourage consumers to try KP’s new tasty and convenient Snack Packs – hitting the spot while on the move.
“The KPow! Creative idea translates into animation for social and colourful, bold DOOH and OOH for Britain’s favourite nut brand.”
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