Frasers Group’s chief marketing Beckie Stanion has left the retail firm as it looks to restructure its marketing team.
Sports Direct beats stereotypes in star-studded 2023 Christmas ad
Sports Direct is smashing sports stereotypes this Christmas period with a festive spot starring an 11-year-old girl taking on and beating her favourite athletes.
Changing the game: Sports Direct and Getty Images team up to tackle football misrepresentation
Sports Direct has teamed up with Getty Images for a campaign to tackle visual misrepresentation of football following the women’s world cup.
Sports Direct and Everlast unveil boxing content series
Sports Direct and Everlast have partnered up to unveil a content series with the intention of getting the public into boxing.
Sports Direct Christmas ad features star studded cast: Eric Cantona, Thierry Henry, Declan Rice & Mason Mount
Sports Direct has unveiled its 2022 Christmas campaign ‘Give Me Football’ bringing together some of the biggest names in the game.
Sports Direct appeals to Gen Z with its latest back-to-school campaign
Sports Direct has unveiled its latest back-to-school campaign with the aims of appealing to Generation Z and TikTok fans.
2022 Women’s Euros: Seven of the best stereotype-busting ad campaigns
Marketing Beat looks at seven of the best marketing partnerships announced in the run up to 2022 Women’s Euros, including LinkedIn and Visa.
Sports Direct unveils new Women’s EURO 2022 campaign to promote sport equality
Sports Direct has unveiled its new multi-million pound Women’s EURO campaign ahead of the tournament that kicks off later this month.
Sports Direct creates carbon-neutral ad to help declining bumblebee population
Sports Direct has teamed up with the creative agency, Cult, to create a carbon-neutral ad in support of The Bumblebee Conservation Trust.