Reddit is set to remove the ability of some users to opt-out of ad personalisation, the measure will however not be rolled out across all markets.
Lidl faces accusations of false advertising over “100% British potatoes” claim
Lidl is facing accusations of false advertising this week after questions were raised about the veracity of its claim of only using 100% British potatoes
Blis tops IPA’s list of the best media owners to work with
The IPA has published its biannual Digital Media Owner Survey which asks agency members to provide a list of their top trading partners.
IWD generates 30bn impressions on social media
On 8 March, social media posts referencing International Women’s Day (IWD) garnered 29.7 billion potential impressions and possible views.
Ryanair’s head of social on TikTok, Twitter and flying up the ranks of online marketing
Ryanair head of social media Michael Corcoran talks TikTok strategy, copycat brands and takes us behind the scenes of those iconic tweets.
Reactions: Elon Musk’s acquisition of Twitter
Marketing Beat delves into various marketer’s opinions of Elon Musk’s acquisition of Twitter and the impact it will have on the advertising industry.
10 things you didn’t know about brand logos
Marketing Beat takes a look at the subtle brand logo changes over the years and the tiny details that even the keenest of eyes may have missed.