The National Lottery Operator Allwyn has launched a new integrated campaign for its flagship ‘Set for Life’ game, led a vibrant new ad.
Lotto becomes first-ever sponsor of Heart Radio’s Make Me A Millionaire
The National Lottery has partnered with media and entertainment group Global, with flagship game Lotto becoming the first-ever sponsor of Heart Radio’s Make Me A Millionaire. Returning for its fifth…
Read MoreAnatomy of a hit: How Adam&EveDDB crafted the National Lottery’s LGBT masterpiece
Outvertising panellists explain how the National Lottery’s highly-successful LGBT advert became such a hit across all walks of society.
Out with the new, in with the old: Recurring Christmas ads storm 2023 festive season
Brands that have used established festive narratives and characters with strong recall have found the most advertising success this Christmas.
Heineken and National Lottery reveal secrets to ‘weathering the storm’
Industry giants Heineken and National Lottery highlighted the importance of effective branding in surviving challenging times during MAD//Fest.
System1 ranks its top 10 shortlisted Cannes Lions ads
As this year’s Cannes Lions Awards draw to a close, System 1 has revealed one last category for this year’s nominated adverts – the people’s favourite choice.
Watch: 2022’s seven best ads as chosen by creatives
Marketing Beat speaks to agency creatives who give their verdicts on 2022’s brightest, boldest and best ads, as the industry leaves Covid behind.
Camelot National Lottery OOH ad debuts in Westfield Shepherds Bush
Camelot has erected an out-of-home (OOH) advertisement to accompany the group’s National Lottery festive spot.
National Lottery operator fined £3m by Gambling Commission
The Gambling Commission has fined National Lottery operator Camelot UK £3.15 million for three failures made on its mobile app.