63% of marketing leaders are planning to invest in generative AI in the next 24 months, while more than half (56%) see greater reward than risk in generative AI, a survey from Gartner has found.
Digital waste crisis: marketing industry faces sustainability challenge
Almost half of marketers admit that inefficient MarTech and AdTech platforms reveal the sector’s sustainability double standards.
MarTech industry leaders will debate digital skills crisis in parliament
Marketing technology industry leaders have been invited to Parliament to debate on the UK’s digital skills crisis.
Over half of CMOs feel ‘unprepared’ for data privacy changes
Some 51% of CMOs do not feel fully prepared for tightening data privacy laws, according to new research from MarTech consultancy Credera.