Styling brand Mark Hill scoops a clean sheet of sponsorship, with the signing of England goalkeeper Mary Earps, to capitalise on her big following.
Pride of England: 6 of the best campaigns celebrating the Lionesses’ historic World Cup final
MB looks at the six best campaigns making the rounds following from the Lionesses’ historic run to the Word Cup final on Sunday.
Lionesses’ roaring World Cup success causes ad audiences to skyrocket
The Lionesses’ roaring success at this year’s World Cup in Australia and NZ has caused ad audiences to skyrocket over the past two weeks.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
Saatchi and EE block out the nation’s calendars for Lionesses’ semi-final
Telecom firm EE has blocked out the nation’s calendars for the Women’s World Cup in an innovative social creative by Saatchi & Saatchi.
Budweiser kicks off UK’s biggest FIFA World Cup promotion
Budweiser, the US beer brand, is marking its fourth year as the official sponsor of the England Woman’s football team with a celebratory off-trade campaign.
Green Chef makes Lioness Katie Zelem its brand ambassador
Recipe box service Green Chef has made Manchester United Women’s captain and England Lioness Katie Zelem its new brand ambassador.
Nationwide finds the back of the net with Lionesses sponsorship deal
Wavemaker UK has brokered a major new deal which will see the Nationwide Building Society sponsor ITV’s coverage of England women’s football.
Starling Bank taps Jill Scott to support grassroots women’s football
Starling Bank has unveiled its latest brand campaign which aims to increase the representation of women and girls in grassroots football.
Budweiser celebrates Lionesses’s historic victory with celebratory can rebrand
Budweiser has released a celebratory limited edition can to commemorate the Lionesses’ historic victory over Germany in the Euro 2022 final.