Pressure to remain ‘perfect’ is causing brands to stay tight-lipped on complex issues, pushing them towards ‘greenhushing’ work as a result.
The ‘woke’ war – why brands are offending people and what they can do about it
Industry experts look at why even ‘woke’ brands keep offending consumers, and what they can do to avoid problems in the future.
Celebrity lobbyists call on Wimbledon to drop Barclays partnership
A range of top celebrity names have called on Wimbledon to end it sponsorship deal with Barclays Bank over the firm’s links to oil and gas.
Conscious Advertising Network under mounting pressure to explain fossil fuel industry links
The Conscious Advertising Network will seek answers after it was revealed that a financial backer has significant links to the oil and gas industries.
ASA bans ‘misleading’ Hyundai and Toyota electric car ads
The Advertising Standards Authority has banned ads by Toyota and Hyundai after finding them to have ‘exaggerated’ charging claims.
Regulations tighten as ASA doubles down on greenwashing – again
ASA new advertising guidelines crack down on greenwashing, with tougher regulations around brands making ‘carbon-neutral’ and ‘green’ claims.
ASA pulls controversial Anglian Water ad over sewage dumping row
The Advertising Standards Authority (ASA) has pulled a TV and video-on-demand ad for Anglian Water off the air amid greenwashing concerns.
ASA bans Shell’s ‘misleading’ environmental adverts
Shell’s green ads have been banned for not being transparent about majority of its profits from environmentally damaging fossil fuels such as petrol.
Practice what you preach: Will the ASA crackdown finally put an end to greenwashing?
As the ASA unveils toughened-up regulations to crack down on greenwashing once and for all, do brands now have to practice what they preach?
Nike faces legal action for ‘misleading’ greenwashing claims
Global sportswear brand Nike has been taken to court by a consumer accusing it of “unlawful, unfair, deceptive, and misleading” greenwashing.