Marketing Beat breaks downs 2024 most talked-about ads so far with the held of industry experts Jess Messenger and Danny Denhard.
Go.Compare puts consumers centre stage in latest ad
Go.Compare’s latest advert has put the consumer at the heart of its campaign, bringing the emotional benefits of price comparison to life.
Best in Class: How Go.Compare boosted brand likeability by being… less annoying?
Go.Compare – one of the UK’s most iconic ad campaigns of all time – boosted its brand image by entertaining consumers with ‘The Voice of Choice’.
Channel 4 partners with major consumer brands to help viewers with the cost-of-living crisis
To help with the cost-of-living crisis, public broadcaster Channel 4 has revealed an exclusive collaboration with seven major consumer brands.
Make or break: Are rebrands really worth the hassle?
Marketing Beat asks the experts for their verdict on some recent rebrands to find out whether or not they are a hit or a resounding miss.
Go Compare uses The Voice sponsorship to reveal new rebrand
Comparison site Go.Compare, formerly GoCompare, has used its new sponsorship of ITV’s The Voice UK to unveil its new rebrand.
The good, the bad and the ugly: 6 of the most annoying ads of the past 20 years
Marketing Beat takes a closer look at six of the most annoying UK ads from the last two decades, including Go Compare and Cillit Bang.
Top 10 most complained-about TV ads in the UK
Marketing Beat takes a look at the top 10 most complained-about TV ads of the last few years, according to Sortlist.