Sports Direct has unveiled its latest back-to-school campaign with the aims of appealing to Generation Z and TikTok fans.
UK consumers find DOOH campaigns more entertaining and trustworthy than other mediums
A new study has revealed that DOOH campaigns are regarded by consumers across the UK as ‘informative, entertaining, creative and trustworthy’.
How should marketers navigate Generation Z mistrust?
Marketing Beat explores how the marketing industry can boost consumer engagement as it appeals to an ever-more distrusting Generation Z.
Old Mout cider unveils its ‘biggest ever’ campaign with WWF
Old Mout cider has launched its ‘biggest ever’ marketing campaign, as it enters its fourth year in partnership with wildlife conservation charity WWF.
Rubicon unveils ‘Made of Different Stuff’ summer campaign
Rubicon has unveiled a multi-media summertime campaign, titled ‘Made of Different Stuff’, to highlight its collection of ‘unique’ flavours.
Rubicon unveils ‘Made of Different Stuff’ summer campaign
Rubicon has unveiled a multi-media summertime campaign, titled ‘Made of Different Stuff’, to highlight its collection of ‘unique’ flavours.
eBay CMO talks Love Island, data chaos and appealing to Generation Z
Last week, eBay’s CMO Eve Williams spoke about Love Island, data chaos and appealing to a ‘discerning’ Generation Z, at Shoptalk Europe.
Pride Month: Why brands are embracing the stars of RuPaul’s Drag Race UK
In celebration of Pride Month, Marketing Beat delves into brand collaborations with stars from RuPaul’s international Drag queen reality TV show.
Allianz dispels insurance stereotypes with new ‘Prepared for Life’ campaign
Allianz has unveiled a new global brand platform, ‘Prepared for Life’, in a bid to dispel morbid stereotypes surrounding insurance.
Skip this ad? Generation Z are ignoring ads at all costs
99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.