Last week, eBay’s CMO Eve Williams spoke about Love Island, data chaos and appealing to a ‘discerning’ Generation Z, at Shoptalk Europe.
Will Love Island bring success to the brands sponsoring the show?
Will Love Island partnerships with eBay, WKD and Emmi Caffé Latte still be a success, as consumers lose faith in social media influencers?
Dr Martens pairs up with Depop to sell secondhand boots
Dr Martens has paired up with the online marketplace Depop to enter the resale market and sell secondhand or refurbished boots to consumers.
Pre-Loved Island: Ebay partners with hit ITV show Love Island to bring second hand clothes into the mainstream
Hit ITV reality show Love Island has partnered with Ebay UK, which will become the show’s first pre-loved fashion partner.