As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Lucky Saint brings divine reception to pubs for Dry January
Non-alcoholic beer brand Lucky Saint has graced the nation with its latest Dry January campaign, focused on incorporating heavenly imagery, in an irreverent twist on the holier than thou stereotype surrounding sobriety.
Bulldog Skincare highjacks Dry January for new year twist
Bulldog Skincare has hijacked Dry January to encourage men to make sure their skin isn’t going dry, in a cheeky twist on the alcohol-free month.
Knect water-based lube waves goodbye to Dry January
Water-based lube brand Knect – formerly known as KY Jelly – has unveiled an out-of-home (OOH) campaign, waving goodbye to Dry January.
Dry January: how brands are capitalising on 9 million ‘sober-curious’ Brits taking part
Almost nine million Brits are taking part in Dry January this year, but how are brands making the most of the sober-curious initiative?
Lucky Saint unveils major OOH campaign for Dry January
Alcohol-free beer brand Lucky Saint has launched a major OOH campaign for Dry January 2023, in which 9 million Brits are taking part.
‘Don’t have a cow man!’: 5 of the best campaigns making the rounds this Veganuary
As one of the most successful behaviour-change campaigns of recent years, Veganuary marketing campaigns are still making their mark in 2023.
BrewDog to support #IAMWHOLE mental health campaign ahead of Dry January
BrewDog has today teamed-up with award-winning mental health campaign #IAMWHOLE ahead of Dry January to promote positive mental health.
In high spirits: why non-alcoholic drinks deserve their own set of marketing rules
1HQ creative director Laurent Robin-Prevallee asks if it’s time to reframe the language used within the category and give non-alcoholic drinks their own set of marketing rules.
