Dark Horses’ Catrin Tyler on why brands should look beyond the Olympic podium and towards those who made their own stories during the Games.
Ascot Racecourse celebrates the inner elegance in everyone
Ascot Racecourse builds on last year’s ‘The Ascot You’ campaign from Dark Horses with a fresh perspective and new faces for 2024.
TikTok highlights harmful content safeguards in new Six Nations campaign
TikTok is raising awareness of its online safety features with a new omnichannel campaign running during coverage of the 2024 Six Nations.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.
Declan Rice anoints ‘Goat of Swaps’ in bonkers Panini ad
Panini has recruited England and Arsenal star Declan Rice for its latest ad campaign in which he appears as the ‘Goat of Swaps” trusty sidekick.
Christmas ads 2023 – why retail is going for ‘big dumb festive fun’
Creative minds from AMV BBDO, M&C Saatchi, Kite Factory, TBWA\London, Lucky Generals and others predict this year’s retail Christmas ads.
Panini celebrates GOAT collectors in surreal Premier League trading cards ad
Panini, famous for its seminal World Cup sticker albums is introducing a new brand character ahead of the new season – ‘The GOAT of Swaps’.
World Rugby enlists Dark Horses for vibrant Sevens Series rebrand
World Rugby is revamping its global sevens series with an updated brand identity ahead of the 2023-24 season due to begin in early December.
Nissan releases ‘upcycled’ vintage collection in new ad campaign
Nissan Formula E has partnered with sustainable fashion designer Mia D’Amato to create a new streetwear collection made from old racewear.
Nissan unveils star-studded content series ‘Electric Away Days’
Nissan and creative agency Dark Horses have unveiled a star-studded content series titled ‘Electric Away Days’.
