Channel 4 is paying a witheringly satirical tribute to 90s rave culture to promote its upcoming docudrama based on the Partygate scandal.
Heineken increased marketing and sales spend by a fifth last year to £2.4bn
Heineken increased its marketing and sales spend by almost a fifth (22.4%) to £2.4 billion (€2.7 billion) last year.
UK advertising market’s Covid recovery continues with growth set to total £36bn this year
The UK advertising market is continuing to recover from the effects of Covid 19, with growth set to reach £36 billion this year.
The 9 best out-of-home (OOH) ads released in 2022
Brands and advertisers have been getting creative over the past year – we round up nine of the best OOH advertising campaigns released in 2022.
2022 Christmas advert predictions from the marketers on the ground
Experts from across the marketing industry share their take on what’s in store for the upcoming 2022 Christmas advert season.
On the Beach CMO Zoe Harris joins the brand’s board
On the Beach’s group chief marketing officer Zoe Harris has joined the holiday maker’s board as an executive director.
Government given £930m to spend on advertising space to promote policies
The government is set to spend more than £930 million on advertising space in a bid to sell government policies in the lead-up to the next election.
Jeff Bridges and AstraZeneca shine the light on immunocompromised people
Jeff Bridges has shared his personal struggles in an AstraZeneca ad that aims to raise awareness surrounding immunocompromised people.
Netflix VP for marketing EMEA departs her role after eight years
Netflix has announced that EMEA vice president for marketing Danielle Crook-Davies has left the streaming giant.
Burberry kicks off global media review after pausing one during the pandemic
Burberry has launched a global media planning and buying review after pausing a previous review for two years during the pandemic.