ITV is forecasting a return to solid advertising growth in the second quarter of 2024 bolstered by streaming, after overall ad revenue fell in 2023
ITV showcases power of advertising in driving positive social change
ITV’s ‘Britain Get Talking’ campaign developed with Uncommon Creative Studio has seen up to 7.2 million Britons connect with each other.
BBC to run adverts across UK radio programmes for first time
The BBC is planning to feature adverts around its audio output in the UK for the first time, in a move which comes amid a challenging time for the broadcast sector.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
ITV profits slump following ‘severe decline’ in linear advertising
ITV has recorded a 32% slump in profits following a steep downturn in broadcast advertising, despite the success of shows such as the Mr Bates v The Post Office drama,…
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ITV to reduce new shows amid fears of advertising slump
ITV is cutting back on new shows amid an anticipated advertising downturn this festive season, with city analysts predicting falling advertising revenues this year.
ITV ad spend dips by 10% with further declines forecast
ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.
ITV warns of sharp drop in advertising revenues
Broadcasting giant ITV has warned of a sharp drop in advertising revenues over the summer, but hopes for a boost from the FIFA World Cup.
ITV unveils £80m Diversity Commissioning Fund
ITV has announced plans to set aside £80 million of its budget for the next three years to push change towards racial equity and disability equity.