Coca-Cola has found that streaming digital ad campaigns has minimised its environmental impact and reduced emissions by as much as 25%.
The 9 best out-of-home (OOH) ads released in 2022
Brands and advertisers have been getting creative over the past year – we round up nine of the best OOH advertising campaigns released in 2022.
Starcom releases sustainability report to address ‘marketing tension’
Starcom has announced the launch of a new micro-site that includes a report on sustainability challenges within the industry.
Activist group hacks airline outdoor ads to criticise their carbon footprints
Brandalism, an advertising activist group, has hijacked 500 billboards across Europe to criticise the role airline ads play in encouraging pollution.
London electric taxi firm criticises Uber’s carbon footprint with OOH campaign
Sherbet Taxis, an electric black taxi company, has criticised Uber’s carbon footprint by creating a damning out-of-home (OOH) campaign.