Team GB has refreshed its brand identity ahead of this summer’s Paris 2024 Olympic Games as it looks to engage a new generation of fans.
Mirinda rebrands itself to appeal to Gen Z
Mirinda has unveiled a new global brand platform and visual identity system in a bid to appeal to Generation Z audiences.
Stop copying me! How do brands steer clear of the wrong side of trademark law?
Copyright infringement can come in the form of logos, products and even Adidas’ three stripes … but how should brands avoid pricey court cases?
WPP acquires sonic branding firm to strengthen experiential branding offer
WPP has acquired sonic branding company Amp in a bid to strengthen WPP’s offer in experiential branding.
Strongbow launches spoof hotline to help fans come to terms with its new branding
Strongbow has unveiled a tongue-in-cheek phone hotline service to help ‘superfans’ come to terms with the brand’s recent ‘modern makeover’.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
‘Don’t Google us!’ If you’re not part of the conversation how can you influence it?
Vertical Leap’s Chris Pitt outlines how Google search marketing can help brands influence conversations and improve negative sentiment online.
Adidas loses court case against Thom Browne after suing over stripe branding
Adidas has lost a court case against fashion designer Thom Browne after the sports brand sued the designer for mimicking its stripe branding.
In Profile: branding and logo designer Karl McCarthy
Marketing Beat interviews established logo designer Karl McCarthy, looking to uncover the relevance of logos within the advertising industry.