Pepsi Max has gone bold for its new integrated campaign, ‘You Probs Prefer Pepsi’, in response to its triumphant 2022 Pepsi Max taste challenge results.
Pepsi MAX partners with KFC for UK-wide OOH campaign
US soft drink brand Pepsi MAX has this week partnered with a range of major brands for the launch of its latest integrated campaign.
BAFTA wishes to inspire the next generation with its 75th birthday campaign
The British Academy Film Awards (Bafta) has celebrated its 75th birthday by launching an ad campaign that intends to inspire the next generation.
Cadbury creates new ‘sonic logo’ to embody the brand in sound
Cadbury has worked with specialist sonic branding agency DLMDD to create a new sonic logo for the brand.
Captain Morgan unveils new global ‘Spice On’ campaign
Captain Morgan has unveiled a new global marketing campaign titled ‘Spice On’ in a bid to refresh the brand’s image.