Beyond Meat has shared a playful new billboard poking fun at misconceptions about Veganuary.
Beyond Meat unveils back-to-basics campaign amid fears of market collapse
Beyond Meat is going back to its roots with its latest campaign, spotlighting the crucial role that farmers play within the agri-food system.
‘Don’t have a cow man!’: 5 of the best campaigns making the rounds this Veganuary
As one of the most successful behaviour-change campaigns of recent years, Veganuary marketing campaigns are still making their mark in 2023.
Peter Andre partners up with Beyond Meat to push Veganuary campaign
Peter Andre has teamed up with plant-based brand Beyond Meat to inspire the nation to take a step towards a more plant-based diet this Veganuary.
Opinion: Why there’s more to marketing than being a data junkie
Kantar brand strategy consultant Lindsay Gorton-Lee talks about the importance of brand-focused marketing rather than blindly following trend data.