Channel 4 has seen its streaming revenues grow by more than a fifth (22%) year-on-year, registering a total of 6.5 billion viewer minutes.
Barb calls for offers for new measurement tool update
Barb is looking for offers for the next iteration of its audience measurement service, which aims to extend Barb’s integration of panel data. It comes as Barb is updating its…
Read MoreChannel 4 registers strongest-ever streaming figures
Channel 4 registered its biggest ever month for streaming in March, with the record figures spearheaded by growth from young viewers.
Barb updates CFlight to extend TV reporting on traded audiences
Barb has announced a major update to its system, in order to give advertisers and media agencies accountability on VOD and linear campaigns.
WPP set to gain from £1bn sale of Kantar Media
WPP is set to make significant gains from the sale of Kantar Media, which will be put on the market by private equity backers later this year.
ITV unveils a trio of new advertising technologies ahead of its ITVX launch
ITV has unveiled three ‘pioneering’ new advertising technologies as the brand prepares to launch its new streaming service ITVX on 8 December.