WPP has shared plans to plunge hundreds of millions in to artificial intelligence in its latest announcement to investors.
Meta rolls out generative AI tools for advertisers
Meta has announced it has begun introducing generative artificial intelligence (AI) tools that can create content like images and text for advertisers.
Snapchat teams up with Microsoft to deliver personalised ads through My AI
Snapchat has unveiled its new advertising partner Microsoft, as the two companies plan to insert advertisements into Snap’s AI product, My AI.
Allplants gives fast food icons a healthy makeover with AI campaign
Allplants, the B-Corp food brand challenging the concept of traditional ready meals, is celebrating some of the nation’s best-loved foodie classics with the help of artificial intelligence (AI). Using AI…
Read MoreThe truth about ChatGPT: 10 useful facts for brands and agencies
Jamie Matthews, CEO at Initials, sits down with ChatGPT to evaluate what brands and agencies need to know about the latest AI technology.