UK advertising spend rose by 15.9% to a total of £9.6 billion across the third quarter of 2023 (July to September), backed primarily online spend.
LinkedIn ad prices up as X plummets following Musk controversy
LinkedIn ad prices are rising as advertiser spend on X plummets following Musk comments, according to new data reported in the Financial Times.
UK advertising spend soars to £35.7 billion with online formats leading the way
UK advertising spend is predicted to improve in the second half of this year, reaching £35.7 billion – a figure that reflects the return to key online formats, such as the Internet.
YouTube global ad revenue to rise to over $30 billion according to WARC report
YouTube’s global advertising revenue will rise by 4% in 2023 according to WARC Media’s latest Platform Insights report, reaching US$30.4 billion…
ITV ad spend dips by 10% with further declines forecast
ITV experienced a 10% dip in ad spend revenues at the beginning of 2023 and the broadcaster has warned of further declines in the second quarter.
Digital ad spend grew 11% to £26.1bn in 2022 despite cost of living
IAB UK’s latest Digital Adspend report has found that the UK digital ad market maintained double-digit growth of 11% to £26.1 billion in 2022.
Elon Musk apologises for featuring ‘irrelevant and annoying’ ads on Twitter
The owner of Twitter, Elon Musk, has apologised for the frequency of advertisements featuring on people’s timelines on the social media app.
Ad spending on Twitter plummeted by over 70% in December
Advertising spending on Twitter plummeted by 71% in December, according to data from ad research firm Standard Media Index (SMI).
WARC downgrades ad market growth forecast by $90bn as global economic downturn hits
The World Advertising Research Centre (WARC) has published its 2022-23 Ad Spend Outlook, examining the impact of the economic slowdown.