Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
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Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
Newly-launched investment firm AlTi names Saatchi & Saatchi as its creative partner
Newly-launched global financial brand Alvarium Tiedemann (AlTi), has selected London agency Saatchi & Saatchi to be its creative partner.
‘Don’t have a cow man!’: 5 of the best campaigns making the rounds this Veganuary
As one of the most successful behaviour-change campaigns of recent years, Veganuary marketing campaigns are still making their mark in 2023.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
Aldi Christmas ad soundtrack is best of the festive season, says SoundOut
Aldi’s 2022 Christmas ad has been revealed as the most effective advertising soundtrack of the festive campaign season.
VCCP’s Cadbury Xmas ad revealed as this year’s best by Kantar
Data compiled by brand consultancy firm Kantar has revealed that 2022’s ‘most effective’ Christmas ad was VCCP London’s Cadbury Secret Santa.