Bukayo Saka has starred in Beats by Dre’s new marketing campaign ‘Defy the Noise’ which premieres ahead of the 2022 FIFA Qatar World Cup.
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Irn-Bru embraces football fever with Winter Footy Kit campaign
Iconic Scottish fizzy drink Irn-Bru has embraced football fever for the upcoming World Cup with its Winter Footy Kit campaign, created by independent creative agency Leith.
ITV warns of sharp drop in advertising revenues
Broadcasting giant ITV has warned of a sharp drop in advertising revenues over the summer, but hopes for a boost from the FIFA World Cup.
Above + Beyond poaches top Wieden + Kennedy creative director
Above + Beyond has snapped up Wieden + Kennedy creative director Joe Bruce to act as its new executive creative director.
Watch: Danny Dyer admits he’s ‘bricking it’ in Paddy Power Euro 2024 spot
Betting firm Power and professional bloke Danny Dyer have joined forces to celebrate England being ‘Europe’s favourites’ to win Euro 2024.
What does gender parity at the 2024 Olympics mean for marketers?
Revolt strategist Mary Min asks what this year’s gender parity at the Paris Olympics 2024 could mean for brands and marketers?
TBWA and Dark Horses new ‘Future of sport’ insights revealed
Irn-Bru celebrates unbridled Scottish optimism ahead of Euro 2024
Irn-Bru is celebrating the return of optimism to Scottish football after the national team qualified for this summer’s Euro 2024 finals in Germany.
Dove Super Bowl spot highlights how nearly half of young girls quit sport due to body insecurities
Dove marks its return to the Super Bowl for the first time in fifteen years with an advert which touchingly raises awareness of low confidence among girls.
The Creative’s Choice: which ads made their mark in 2023 – and why?
The UK’s top creatives take the chance to wax lyrical about their favourite creative works of 2023, ranging from the sublime to the ridiculous.