A panel of health experts have called for stricter regulations on junk food and HFSS advertising to prevent businesses from finding loopholes in the current system.
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Public ‘twice as likely’ to trust ads following ASA awareness campaign
The ASA’s latest ad campaign was revealed to significantly boosted public trust in the advertising industry, one of the regulator’s key priorities.
Too political for TV: Why Amnesty’s gritty Olivia Colman trailer makes a mark
Marketing Beat explores Amnesty’s gritty new campaign, including why it has been deemed too “political” for TV, and how it uses the drama genre to get audience’s attention.
Camden council slated for turning public library into KFC advert
Camden council has been criticised for allowing a library to be turned into a KFC for an advert, despite banning HFSS ads from the borough.
Experts raise alarm about gambling ads targeting children
Young children are increasingly being shown gambling adverts on social media, with a sharp rise in the number of ‘targeted’ ads being shown to under-18s.
Poundland targets new markets with national TV campaign
Poundland will be advertising its all-new clothing, homewares and grocery ranges on UK and Ireland TV for the first time, from tomorrow.
New V&A campaign uses QR codes to draw in young and niche interest groups
The V&A has launched a campaign to spotlight the breadth of its wide-ranging and eclectic collections, based around the slogan: “If you’re into it, it’s in the V&A”.
A world of pure abomination: Why Willy’s Chocolate Experience went so wrong
Marketing Beat breaks down just what went wrong at Glasgow’s ill-fated Willy’s Chocolate Experience that has since found global viral fame.
UK ads showing more diverse women, but still shackled to gender stereotypes
UK advertisers are making clear progress in showing more diverse women compared to their global peers, despite persistent gender stereotypes
Data: Ad representation of women of colour and older women lags behind
Despite an overall improvement in the representation of women in advertising, women of colour with darker skin tones and older women were left behind.