Food and drink ads using words such as ‘natural’ and green imagery benefit from an eco-friendly ‘halo effect’, according to the latest ASA research.
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Watch: Lucozade ‘brings the energy’ with new masterbrand
Lucozade unveils a new masterbrand platform which unites its three key drinks, and will be supported by a campaign across TV, social and more.
Nationwide turns to AI to help keep communications clear after ad ban
Nationwide has turned to AI to assist with its communications after two of its adverts were banned for being misleading.
ASA’s new AI system flagged 25,000 ‘irresponsible’ ads in 2023
The Advertising Standards Authority (ASA) has revealed that over 27, 000 ads were withdrawn or amended across 2023 as a result of its work.
Men’s Minds Matter raises awareness of link between gambling and suicide
Men’s Minds Matter latest campaign coincides with this year’s Grand National, raising awareness of the link between gambling and suicide.
KFC UK and Ireland appoints new social media agency
KFC UK and Ireland has hired London-based firm Uncovered as its new social media agency following a competitive pitch process.
Nationwide TV ads banned for misleading public on bank closures
Nationwide TV ads starring actor Dominic West have been banned by the ASA for misleading the public about bank closures.
Tesla ups advertising spend despite Musk’s disapproval
Ed Gamble’s hot dog falls foul of TfL junk food ad rules
Comedian Ed Gamble has been forced to change the poster for his current tour, Hot Diggity Dog, as the original fell foul of TfL’s junk food ad rules.
Global ‘outraged and surprised’ at BBC’s plans to introduce advertising
Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.