Amazon’s online advertising business has significantly helped the tech giant grow its revenue by 11% in the second quarter.
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Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Fresh from the Cannes jury room, Debbie Ellison – global chief digital officer at VMLY&R Commerce – shares her insights from behind the scenes.
Only 5% of UK brands use entirely first-party data in their marketing strategies
Over 70% of consumers trust that brands only use first-party data in personalisation, yet only 5% of brands use first-party data in their marketing.
WeRoad takes over 3,700 OOH spots across London
Travel company WeRoad has launched its first-ever international out-of-home (OOH) campaign, displaying more than 3,700 ads across London.
Opinion: Why Twitter’s free ad offer isn’t enough for big brands
Following on from the latest development to the Twitter x Elon Musk saga, Veridooh cofounder, Mo Moubayed explains why Twitter’s free ad offer isn’t enough for big brands.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
Opinion: why marketers must fight for budget during tough times
When times are hard, the marketing budget is often the first to be cut. ROI Hunter ceo Karel Schindler explains why marketers must fight for their budget during tough times.
Over half of CMOs feel ‘unprepared’ for data privacy changes
Some 51% of CMOs do not feel fully prepared for tightening data privacy laws, according to new research from MarTech consultancy Credera.
New York’s Mediaocean acquires SaaS firm Imposium
Omnichannel advertising platform Mediaocean has announced that it has acquired video software firm Imposium. The small, New-York based tech…