Sheryl Sandberg has stepped down from parent company Meta after turning Facebook from a simple tech start-up into a global advertising empire.
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WeTransfer appoints former Twitter MD to head up advertising
WeTransfer Advertising has appointed former Twitter managing director Dara Nasr as its new vice-president of global sales.
Data: Global advertising spend to increase but concern remains around AI and trust
WARC Media predicts that global advertising spend will help double its growth in 2024 with spend expected to top $1 million, but expresses caution around AI.
The future of creative advertising in a world of generative AI (and why people are horses)
With generative AI set to ‘change creative advertising’, isobel’s James Appleby says anyone who claims to know what’s about to happen is lying.
Badvertising slams Toyota environmental hypocrisy with spoof website
Campaign group Badvertising has shared a fresh spoof campaign, slamming carmaker Toyota following revelations about the manufacturer lobbying the government to delay the ZEV mandate.
OOH in 2024: 6 key trends defining the future of out of home advertising
VIOOH’s Gavin Wilson outlines the six key trends he expects to see in outdoor advertising and prDOOH throughout 2024.
LGBT consumers more receptive to advertising than straight counterparts, Outvertising report reveals
LGBTQIA+ advocacy group, Outvertising has carried out a national census of the LGBTQIA+ community’s attitudes towards brands and advertising.
UK has become third largest global advertising market according to GroupM
GroupM has revealed that the UK has become the third-largest global advertising market in 2023, overtaking Japan due to the weakening of the yen.
Data: Top advertising agencies promoted COP28 while holding fossil fuel contracts
Top advertising and PR agencies have been instrumental in promoting the COP28 conference whilst working with fossil fuel companies.
TikTok rolls out lauded advertising solution to UK market
TikTok is bringing its ‘Pulse Premiere’ advertising solution to the UK market, with Sky Sports already announced as its first approved publisher.