Search Results for “Cadbury”
Cadbury partners with Manchester United for virtual Easter egg hunt
Cadbury promotion breached advertising practice code, ASA reveals
The ASA has ruled that a Cadbury promotion which offered consumers the chance to design their own chocolate bar, has breached ad codes.
Kantar MD on how brands can find the blueprint for growth
Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
Couch power: Living room TV viewing drives highest ad recall
Living room TV screens drive the highest advertising recall, according to new findings from a study looking into the effect context has on the impact of ads.
Three advertising heavyweights unite to form new branding consultancy Bloodstream
Three advertising heavyweights have joined forces to create an all new independent branding and marketing consultancy called bloodstream.
Ogilvy shares 2024 predictions for Social 3.0
Ogilvy has identified key trends including brand collaboration, lo-fi realities, AI and the transformation away from traditional influence in its latest social media report.
VCCP sweeps a host of top creatives into its fold following growth period
VCCP London has made a range of top appointments, as it capitalises on a period of growth and business wins — the news follows on from VCCP having recently gained new clients including Primark, Keep Britain Tidy, Chilly’s and Allwyn.
System1: OOH effectiveness more than doubles when paired with TV campaigns
Festive OOH campaigns that align with TV adverts are twice as likely to perform well, according to new research from System1.
Out with the new, in with the old: Recurring Christmas ads storm 2023 festive season
Brands that have used established festive narratives and characters with strong recall have found the most advertising success this Christmas.