Almost all of the 2023 Christmas campaigns have received a better online reaction than John Lewis, according to data from Sprout Social.
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System1 unveils 2023’s top 10 best performing Christmas ads
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
Retail promotions and deals account for 27% of all supermarket sales
Retail promotions and deals have made up 27.2% of all supermarket sales over the past month as retailers and brands look to entice customers instore.
Privacy is key as Britain’s most and least trusted retailers revealed
Britain’s most and least trusted retailers are revealed as consumers actively change their shopping habits to avoid being tracked by retail brands.
More than 8 in 10 marketers plan to activate retail data by 2025
More UK digital advertisers are unlocking the value of retail data to drive sales, with figures revealing over 8 in 10 plan to activate by 2025.
Warburtons enlists Samuel L Jackson for bonkers blockbuster ad
Warburtons has partnered with none other than Hollywood heavyweight Samuel L Jackson for its latest TV advert.
Sainsbury’s Christmas advert 2023 to star 80s pop legend
Sainsbury’s has confirmed an 80s pop icon will be starring in its Christmas 2023 campaign after the celebrity was spotted filming for the festive ad.
Tesco and Sainsbury’s under fire as ‘dodgy’ loyalty offers exposed
Tesco and Sainsbury’a have been accused of deceiving consumers with ‘dodgy’ tactics on loyalty offers, giving the impression of better saving.
Asda recruits festive superstar Michael Bublé to front 2023 Christmas campaign
Asda has signed up iconic Canadian singer Michael Bublé to front its 2023 Christmas campaign in a series of ads directed by Taika Waititi.
Cereal-ously creative: Kellogg’s celebrates non-HFSS milestone with salty art exhibition
Kellogg’s is celebrating a non-HFSS milestone with an art exhibition designed to demonstrate just how much salt and sugar the brand has cut.