Disney Consumer Products VP marketing and communication Sarah Fox takes Marketing Beat behind the scenes of the entertainment giant’s three-year holiday campaign.
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John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
Watch: Waitrose goes behind the scenes for ‘special’ Christmas 2022 ad campaign
Waitrose has launched its 2022 Christmas ad campaign, highlighting the dedication, time and effort that goes into every step of making the big day special.
Rice, Rice Baby: Müller teams up with Declan Rice for new marketing campaign
Müller Yogurts & Desserts has unveiled a multi-million pound Müller Rice campaign enlisting Declan Rice as its official brand ambassador.
Noddy Holder’s on hold as Iceland launches 2022 Christmas campaign
Frozen food retailer Iceland has launched its 2022 Christmas campaign ‘The Land of It’s Chriissstttmaaas’, which includes a series of comedic TVCs, digital and a ‘Christmas waiting room live stream’ for social media.
I’m A Celeb viewers complain about the frequency of ad breaks
I’m A Celebrity… Get Me Out Of Here viewers have taken to social media to complain about the number of adverts shown during the ad breaks.
Sports Direct Christmas ad features star studded cast: Eric Cantona, Thierry Henry, Declan Rice & Mason Mount
Sports Direct has unveiled its 2022 Christmas campaign ‘Give Me Football’ bringing together some of the biggest names in the game.
Christmas ads 2022: Disney launches final ‘From Our Family To Yours’ advert
Disney has released its Christmas advert for 2022, marking the final instalment of Disney’s From Our Family To Yours series of holiday adverts.
Christmas ads 2022: Not On The High Street launches new ‘Celebrate Christmas’ campaign
Online marketplace Not On The High Street has officially launched its Christmas marketing campaign for 2022 to run across its own channels.
Studio.co.uk launches Christmas marketing campaign with ITV and Global
Online retailer Studio.co.uk has bolstered its 2022 ‘Get Christmas Ready’ marketing campaign in partnership with ITV Daytime and commercial radio group Global.