Pepsi MAX has launched ‘Nutmeg Royale’, starring Leo Messi, Ronaldinho and Paul Pogba, as part of its new international brand campaign ‘Thirsty for More’.
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Foot Locker names South London rapper as face of ‘Powered By You’ campaign
Foot Locker has named South London rapper Cristale as the latest face of its ‘Powered By You’ campaign.
Opinion: Why WHSmith is no longer pushing the envelope
WHSmith has become a cliché, according to CEEK Marketing founder, Charlie Terry, who explains why other retailers should take heed.
Match.com ad banned for portraying sexist gender stereotypes
A Match.com TikTok posted in June has been banned by the ASA for portraying sexist and negative gender stereotypes.
Dunelm autumn campaign aims to help consumers at their ‘wits end’
Dunelm has unveiled an autumn campaign that intends to highlight how the brand can help consumers suffering through a time of doom and gloom.
The School of Marketing CEO on inspiring and enabling the next generation of industry giants
Marketing Beat speaks to the School of Marketing’s CEO to explore the ways in which the institution looks to bolster careers in the industry.
Lottie London accepts blood donation as payment for its Vampire Diaries collection
Lottie London has launched a Vampire Diaries make-up collection that will accept blood donation as payment for the Love Sucks range.
Keeping up with the kids: why marketers are responsible for Generation Alpha
Kids Industries’ ceo Gary Pope explains why digital streaming services and gaming platforms mean marketing to kids has changed forever.
WPP acquires JeffreyGroup creating the largest agency presence in Latin America
WPP has acquired JeffreyGroup, an agency hailed as one of the most respected independent corporate communications firms in Latin America.
Claire’s new ‘Get Pierced’ influencer campaign taps into Gen Z audiences
Claire’s has unveiled its new multi-channel ‘Get Pierced’ campaign to promote its ear piercing service.