Asda has joined forces with events and experiential agency Hyphen, to generate ‘buzz and excitement’ around the World Cup.
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Samsung and Talksport launch World Cup fan experience pod at King’s Cross
Samsung has teamed up with sports radio station Talksport to launch an exclusive Neo QLED viewing pod at the Korean outfit’s KY experience…
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
Ewe better watch out England: Paddy Power ad sees sheep pledge support to Wales in World Cup
Paddy Power has pledged allegiance to its ‘Celtic cousins’ in its latest Wales-supporting campaign ahead of the England Wales game tonight.
Women’s Aid partners with House 337 to deliver stark World Cup abuse message
Women’s Aid has partnered with creative agency House 337 to deliver a chilling new campaign that brings to light the realities of sports-linked…
Live Roosults: Deliveroo puts live World Cup scores on moped delivery boxes
Deliveroo is set to put live World Cup scores on the sides of its drivers’ delivery boxes to provide updates to people unable to watch the games.
LGBTQIA+ ad industry advocate group calls for brand and agency ‘allyship’ during World Cup
Outvertising, a voice for the LGBTQIA+ community within the ad industry, has asked brands and agencies for ‘allyship’ during the World Cup.
BBC World Cup ad condemned for encouraging family neglect during tournament
A BBC ad has been criticised for encouraging a “football before family” amid reports that domestic abuse rises when tournaments take place.
Nike releases star-studded ‘Footballverse’ ad ahead of the World Cup
Nike FC has released ‘Footballverse’ a sci-fi-style ad spot that sees iconic football players past and present come together in a football multiverse.
Talksport unveils 50ft Shoreditch mural to promote ‘wall-to-wall’ World Cup coverage
Talksport has unveiled a 50ft mural in Shoreditch to promote its ‘wall-to-wall’ coverage of the upcoming 2022 FIFA World cup in Qatar.