The IPA’s Q2 2023 Bellwether Report has revealed that brand marketing budgets are continuing to register solid growth across the board.
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Game On! Peloton and Liverpool FC team up for multi-year partnership
Peloton has introduced a multi-year partnership with Liverpool Football Club (LFC) kicking off in the pre-season for 2023-24, making Peloton the club’s first digital fitness partner.
Forbes unveils its 2023 list of the world’s top 50 most influential CMOs
Forbes has published its 2023 list of the world’s top 50 most influential CMOs, which recognises each individual’s global influence.
Corporate watchdog calls out Lacoste for continued operations in Russia
The Moral Rating Agency (MRA) has accused French fashion house Lacoste of ‘moral washing’ its continued commercial activity in Russia.
Direct Line transforms a van into an office to shine a light on tool theft
Direct Line for Business has unveiled its ‘This is not a van’ campaign to spotlight the impact tool theft has on tradespeople across the UK.
In pictures: Fanta’s first ever global brand identity is ‘bold not boring’
Fanta has ensured its new look is “bold not boring” as it introduces its first ever global brand identity with a “consistent and cohesive” look.
Keeping it Briefly: How AI can help untangle the briefing process
Briefly AI co-founders Ewan Patel and Gabriel Sayers explain how they believe their new product can revolutionise the briefing process for marketers.
Wiggle and Adidas Terrex partner with Muslim Hikers to make the outdoors more accessible this Ramadan
Adidas’ Terrex range has partnered with global sports retailer Wiggle and Muslim Hikers to help tackle what many believe to be a lack of diversity…
Moonpig removes pugs from cards: Do brands have a social responsibility to promote animal welfare?
Moonpig has announced that it will stop selling cards featuring images of ‘breathing impaired’ dogs after receiving backlash from campaigners.