First Direct has introduced a provocative new brand platform that sees the new character Skunk call out the stinky truth about being skint.
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Avon refreshes brand with help of Wunderman Thompson UK
Avon has refreshed its brand with the launch of the ‘rejuvenated’ brand platform ‘Embrace your Power’, created with Wunderman Thompson UK.
Influencer marketing will own a bigger share of marketing budgets, says Open Influence
Almost two-in-three (64%) brand marketing leaders expect their influencer marketing budget to increase in 2023.
Richmond Sausages unveils million-pound Veganuary campaign to break into meat-free category
Pilgrim’s-owned Richmond sausages has this week unveiled a fully integrated marketing campaign to drive awareness of its new meat-free range.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
Lexus action-packed ad positions the RX as the ‘ultimate hero’
Lexus has unveiled a new action-packed campaign, ‘Stay Ahead’, in a bid to position the all-new RX as the ‘ultimate hero’.
Louis Vuitton lights up Harrods façade in ‘media first’ to celebrate Yayoi Kusama collaboration
Louis Vuitton has celebrated a collaboration with Yayoi Kusama by projecting the artist’s designs onto the façade of Harrods – a media first.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.
Gymbox starts the year right with disruptive OOH campaign by AMV BBDO
Gymbox has kicked-off 2023 with a new campaign aiming to ‘disrupt the category’ and reinforce its brand positioning as the ‘antidote to boring gyms’.
Twitter will expand the political advertising it permits as app ‘relaxes’ its ad policy
Twitter is set to relax its restrictions on political advertising in the coming weeks as the Elon Musk-owned app looks to review its ads policy.