WPP has entered a new ‘strategic partnership’ with ecommerce platform BigCommerce in a bid to help WPP clients drive growth and sales.
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Opinion: Why the hot new ‘deinfluencing’ trend isn’t the end of influencer marketing
As director of marketing for peformance marketing agency Realtime, Jen Kattar explains why ‘deinfluencing’ isn’t the end of influencer marketing…
More love, less plastic says gum brand MiIliways
To mark Valentine’s Day, plant-based and plastic-free gum brand Milliways asked viewers to show their love for the planet.
Opinion: Why Twitter’s free ad offer isn’t enough for big brands
Following on from the latest development to the Twitter x Elon Musk saga, Veridooh cofounder, Mo Moubayed explains why Twitter’s free ad offer isn’t enough for big brands.
Watch: Gorillas ad banned by ASA for promoting drug and alcohol abuse
Gorillas has been been pulled after the Advertising Standards Authority received 26 complaints over references to sex, drugs and excessive…
Forget Rihanna – which ads and brands won the Super Bowl?
Setting a pregnant Rihanna and her half-time performance to one side – System1 and Brandwatch have ranked the top-performing Super Bowl ads.
Laura Whitmore has Muff Liquor ads banned by ASA
An Instagram post and TikTok post by Laura Whitmore for The Muff Liquor Company have been banned by the ASA.
FCA blocks over 10,000 Instagram, Facebook and YouTube ads
Over 10,000 misleading financial promotions featured on social media platforms Instagram, Facebook and YouTube have been targeted by the FCA.
Influencers must be authentic and credible amid ‘deinfluencing’ trend, says Room Unlocked
Influencer authenticity will be key in gaining the trust of consumers amid the current TikTok ‘deinfluencing’ trend, according to Room Unlocked.
Publicis Groupe expands global ad tech partnership with Mediaocean
Advertising platform Mediaocean has announced an expanded seven-year partnership with major international agency Publicis Groupe.