Lexus has recruited British singer Joy Crookes for the launch of it latest promotional campaign, celebrating the release of the new Lexus UX.
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King’s Cross appoints Elvis agency as its lead creative for marketing activity
King’s Cross, London’s ‘creative neighbourhood’, has appointed Elvis as its lead creative agency for all consumer brand and marketing activity.
Steven Bartlett’s Flight Story invests in Nuevo to tackle greenwashing in the marketing industry
Steven Bartlett’s Flight Story has announced its investment in Nuevo, a creative agency working against greenwashing in the marketing industry.
Waitrose launches Food to Feel Good About campaign with adam&eveDDB and MG OMD
Waitrose has partnered with adam&eveDDB and MG OMD to launch a new intergrated brand and ad campaign; Food to Feel Good About.
EasyHotel CEO Karim Malak on disrupting the European hospitality sector
EasyHotel CEO Karim Malak talks to MB about the budget hotel’s brand marketing strategy and how it can help during the cost-of-living crisis.
Giffgaff’s new campaign launches price-freeze promise to help with cost-of-living crisis
Giffgaff has launched a bold new campaign which will see it freeze its prices in the hopes of providing some much-needed stability to its customers.
SodaStream undergoes rebrand to capitalise on mixology at home trend
SodaStream has undergone a re-brand to capitalise on the growing number of people making sparkling drinks at home.
Brand licensing: the best marketing strategy you’ve never heard of
Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
Ocean Outdoor partners with Louise Xin to shine a light on human rights
Ocean Outdoor has today announced a new collaboration with fashion designer and human rights campaigner Louise Xin.
Nike, Spotify and Vans among Generation Z’s favourite brands
Nike, Spotify and Vans are among a list of brands that Seed marketing agency have found to be Generation Z’s favourite names.