Marketing Beat breaks down three popular types of loyalty programmes; points-based, tier-based and values-based, to find out what makes them such successful tools in a brand’s marketing arsenal.
Search Results for “saatchi & saatchi”
EE taps Ad Astra director James Gray for latest Kevin Bacon spot
Telecom firm EE has unveiled its latest TV ad campaign featuring long-time brand ambassador Kevin Bacon. In this latest spot, the Hollywood…
Five by Five agency appoints new managing director to expand its clients’ remit
Independent creative agency Five by Five has appointed Annabel Mackie as its new managing director in a bid to expand its clients’ remit.
Wavemaker secures Trainline’s media strategy and planning business
Wavemaker has secured the right to handle Trainline’s omnichannel media strategy and planning business across its UK, Italy and France markets.
ELVIS agency achieves B Corp status
Creative agency ELVIS has achieved B Corp certification following a two-year turnaround that has seen it ‘completely reinvent its business’.
The Good, the Bad and the Ugly: Three ads sparking conversation this week
The Good, The Bad and The Ugly … three advertising and marketing campaigns that have sparked conversation this week.
Hope United: EE challenges online misogyny ahead 2022 Women’s Euros
EE has unveiled the latest instalment in its Hope United campaign aimed at tackling online misogyny ahead of the 2022 Women’s Euros.
Open season: A deep-dive into the cut-throat, unregulated UK political ad industry
Marketing Beat takes a deep-dive into the cut-throat, win-at-all-costs unregulated British political advertising industry, with iconic recent campaigns.
Fridge Raiders goes meat-free with £1.1 million campaign
Mattessons-owned snacking brand Fridge Raiders has pumped £1.1 million to promote the launch of its first vegan offering, ‘Meat-Free Tasty Bites’.
XYZ selects new creative director
XYZ has appointed James Hoyle as one of its new creative directors, replacing Paul Stanway who vacates the role after nearly a decade.