Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
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ITV signs up to Valuable 500’s leadership scheme for disabled talent
ITV has signed ip to join the first cohort of employers taking part in Valuable500’s GenerationValuable, a leadership up mentoring programme for disabled people.
40% of UK agencies currently have all-white workforces, report reveals
Hallam and The Agency Collective, two UK-based marketing agencies have released a report looking into the true state of diversity in UK agencies.
Reese’s declares #ILoveReesesDay in UK
Hershey-owned Reese’s Cups has launched #ILoveReesesDay in the UK, asking the public to share the way they eat the chocolate treat online.
Ocean Outdoor attains £25m contract for BFI IMAX
Digital out of home (DOOH) media owner Ocean Outdoor has landed a £25 million advertising contract for the BFI IMAX in London.