Independent media agency Medialab has snapped up the planning and buying account for charity Save the Children.
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NHS England selects Wavemaker UK for media strategy and planning brief
NHS England has appointed Wavemaker to handle its media stategy and planning for the organisation’s campaigns.
Wavemaker secures Trainline’s media strategy and planning business
Wavemaker has secured the right to handle Trainline’s omnichannel media strategy and planning business across its UK, Italy and France markets.
Asda overhauls retail media proposition with new dedicated unit
Asda is the latest big-name grocer to make significant moves in the retail media space with an overhauled offering in partnership with SMG.
WARC: Social media is now the world’s largest advertising channel
Social media has now grown to become the world’s largest channel by advertising investment, forecast to grow to a total value of £197.6b this year.
GiffGaff and MG OMD launch initiative to offset carbon from media campaigns
GiffGaff and MG OMD have launched the ‘Up to Good Collective Fund’ to encourage clients and agencies to help support climate action initiatives.
Decathlon appoints new UK media agency
Decathlon has appointed London-based Fifty as its UK media agency following a non-competitive pitch process, taking over from Goodstuff.
KFC UK and Ireland appoints new social media agency
KFC UK and Ireland has hired London-based firm Uncovered as its new social media agency following a competitive pitch process.
Sainsbury’s pitches EssenceMediacomX against PHD for consolidated media account
Sainsbury’s has kicked off a closed review of its media planning and buying account, pitting EssenceMediacomX and PHD against each other.
The7Stars picks up McArthurGlen UK digital media account
MacArthurGlen Group has appointed the7Stars to run its full UK digital media business. Wavemaker will continue to its handle European operations.