Cookies are set to become a thing of the past as social takes the lead, according to a report from omnichannel advertising platform Mediaocean.
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British newspaper groups warn Apple of fears over ‘ad eraser’
British newspaper groups have warned Apple that any move to impose an “eraser” tool to block advertisers would put the journalism profession at financial risk.
Havas creates new CDO role to head up digital ‘centre of excellence’
Havas Media Network UK has promoted Paul Bland to newly-created role of chief digital officer, to establish a ‘centre of excellence’ across digital.
Online entertainment drives digital adspend as sector dwarfs GDP growth
The UK’s digital ad market grew by 11% in 2023, reaching a total value of £29.6 billion and far outpacing GDP growth of 0.1%.
Harrowing campaign calls for end of surveillance advertising to under-18s
A hard-hitting new campaign is calling for an end to surveillance advertising to children by illustrating the physical and emotions harms it causes.
Warc: Just half of marketers ready for third-party cookie depreciation
Magnum launches UK’s largest 3D OOH campaign across 324 sites
Magnum launches new 3D OOH billboard in iconic locations across the UK to celebrate this year’s new flavour innovations Euphoria and Chill.
Publicis extracts itself from the pack with strong Q1 growth
Publicis has seen its organic growth rise by 5.3% in the first quarter, registering what it calls a ‘solid performance’ across all of its operational regions.
JP Morgan ventures into ad sales market to capitalise on extensive first-party data
JP Morgan has entered the ad sales market with Chase Media Solutions, which will look to help brand’s clients better target customers.
Havas reports lift in growth for 2023, despite tough climate
Havas has reported 4.4% organic growth in revenue less pass through costs to £2.3bn for 2023.