Apple has launched its latest product, Vision Pro, via a campaign video that some have labelled as ‘sad’ and ‘dystopian’, and are likening to the sci-fi television series, Black Mirror.
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Opinion: how DOOH is adapting to the changing UK high street footfall
Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
Levelling up the jingle: audio branding for the next generation
Audio branding is nothing new, but it remains underused in the marketing world. Kids Industries’ Aleksandra Szczerba says it’s time for a comeback.
Topshop Topman unveil denim campaign for Spring-Summer 2023
Topshop and Topman have unveiled a denim collection for its Spring and Summer 2023 campaign.
“Some companies treat AI like a war that must be won” Stack Overflow CMO on marketing in 2023
MB speaks to Stack Overflow CMO Khalid El Khatib on how marketers can weather the coming AI storm and harness emerging tech.
Hugo Boss appoints JD Sports executive as its senior VP of global marketing
Hugo Boss has appointed former JD Sports executive Nadia Kokni as its new senior vice president of global marketing.
Vodafone AR campaign offers customers chance to win thousands of prizes
Vodafone has unveiled an AR campaign that allows customers to take part in a Christmas game for a chance to win thousands of prizes.
IPA and Snapchat team up to launch ad career competition for young people
IPA has launched a competition for young people that will see them produce a real-world ad campaign that will feature on Snapchat early next year.
Sir David Attenborough narrates Meta VR ‘Conquest of the Skies’ experience
Sir David Attenborough is set to narrate a virtual reality experience ‘Conquest of the Skies VR’ in partnership with Meta and Alchemy Immersive.
Lego partners with Snapchat to deliver 90th anniversary AR experience
Snapchat and Lego have partnered to deliver an AR lens experience in celebration of the iconic Danish toy company’s 90th anniversary.