Asda has taken on high-end luxury food retailers in a taste-testing campaign proving shoppers don’t need to fork out more to enjoy delicious meals.
Search Results for “asda”
Marketing Masterclass: why Asda focused on “joy and optimism” in its Elf-themed Christmas ad
Asda’s Sam Dickson explains why the supermarket focused on “bringing the joy and optimism” to consumers with last year’s Christmas advert.
Buddy Elf Asda ad named nation’s favourite ad of 2022 by ITV and System1
ITV and marketing research company System1 have revealed the the 50 top-performing UK ads of 2022.
Asda and Westfield launch campaigns to offer free meals to children this February half-term
Both Asda and Westfield have unveiled campaigns to offer children free meals this February half term.
Asda unveils World Cup in-store and outside of store experiences
Asda has joined forces with events and experiential agency Hyphen, to generate ‘buzz and excitement’ around the World Cup.
Top 12 Christmas ads for 2022: Asda, Amazon and Aldi ‘understood the assignment’
Asda, Amazon and Aldi have taken the top three Christmas ads spots with “exceptional potential to create long-term positive associations”.
Will Ferrell says Asda Buddy Elf ad ‘finally’ helped him get ‘paid market value’
Will Ferrell, who’s Elf character featured in Asda’s Christmas ad, has said that the reprise of his role has helped him “finally get paid market value”.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
Asda reveals behind the scenes footage of Buddy the Elf Christmas ad
Asda has given fans of its Buddy the Elf Christmas ad a behind-the-scenes look at how the supermarket’s campaign was made.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.