Some brands and retailers are trailblazers, embracing the significant marketing potential for brand extension. But what makes licensing really work?
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Is Asda’s yellow Just Essentials value range a branding nightmare?
Branding and design experts discuss Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.
Netflix loses one million subscribers ahead of plans to implement ads
Netflix has announced that it has lost one million subscribers in its second quarter.
Too cool for school: George at Asda unveils its latest back-to-school campaign
George at Asda has unveiled its back-to-school campaign to promote the supermarket’s affordable school-wear in light of the cost-of-living crisis.
Netflix’s ‘Growin Atkinson’ sculpture raises awareness for endangered bees
Netflix has partnered up with the British Bee Charity to create several ‘Growin Atkinson’ sculptures to raise awareness for endangered bees.
Sky and Netflix release innovative spot to promote ongoing partnership
Sky Creative has tapped London-based production house Familia to run a new campaign promoting Sky and Netflix’s ongoing content partnership.
Netflix promotes its Rowan Atkinson ‘Man vs Bee’ series with 3D OOH Manchester push
Netflix has placed an out-of-home (OOH) billboard in Manchester with accompanying 3D bees to promote its new Man vs Bee series.
KFC’s former CMO Meg Farren returns as GM
Fast food chain KFC has revealed its former chief marketing officer who left for Asda, Meg Farren, is to rejoin the company.