Asics is enlisting children as “Little Reminders” influencers in order to get adults thinking back to a time when exercise was fun.
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CALM shines a light on devastating impact of money worries in hard-hitting series
CALM has launched a hard-hitting series of social media ads that illustrate the devastating impact that money worries can have on mental health.
Has adland finally dropped the ‘new year, new me’ cr*p this January?
As consumers it is easy to see January as a time to start a clean slate, but how are the best marketers breaking the mould and thinking beyond?
Gymbox brings ‘Legs at 10am, wings at 2am’ to life in witty campaign launch
Gymbox will partner with the high street classic chicken shop Morley’s as it brings its latest OOH campaign to life, in a bid to show how the gym embraces Londoner’s through every aspect of their lifestyle.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
The Gym Group targets 2024 resolutions with hyper-localised ads
The Gym Group focus on proximity in its latest campaign, which taps into the inconvenient lengths people go to to incorporate exercise into their everyday routine.
Liverpool FC manager Jürgen Klopp works up a sweat in new Peloton spot
Exercise equipment brand Peloton stars Liverpool FC manager Jürgen Klopp in its latest spot, building on the brand’s partnership with the club.
Vitality’s mascot gets healthier to mark brand evolution
Vitality is celebrating how it brings its brand to life and its continual strive for innovation with a campaign depicting a change of heart from its brand mascot.
ASA bans ‘exploitative’ Turkish cosmetic surgery ads
The ASA has banned three Turkish clinics advertising ‘exploitative’ adverts promoting ‘trivialised’ yet permanent invasive surgical procedures.
Women’s World Cup 2023: The blind side of creative inclusivity
Anastasia Leng, CEO and founder of CreativeX shares how brands can take advantage of key calendar moments such as the Women’s World Cup, making sure their ads are representative of the consumers who are watching them.