Aldi has had its knuckles rapped by the ASA for making misleading claims about its Christmas dinner deals, following a complaint from supermarket rival Sainsbury’s.
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Sainsbury’s allows advertisers to create ‘branded shops’ online
Sainsbury’s is allowing advertisers to create ‘branded shop-in-shops’ on its consumer-facing website, using the Nectar360 ecommerce media platform.
Revealed: System 1 and ITV rank the best ads of 2023
System 1 and ITV have ranked their top adverts of the year, with retail ads and spots featuring characters, nostalgia and authentic voices topping the charts.
‘The most disgusting minute in TV history’: 2023’s most controversial ads
We take a journey through 2023’s most controversial ads, from ‘disgusting’ skidmarks and ‘dangerous’ paper-eating to hang-gliding goats…
Leo Burnett UK launches all-new design studio
Leo Burnett has launched POPDesign, a new design studio that will operate its own business proposition, strategy and client list.
Nectar adds Apple, Disney+ and Screwfix as it turbocharges loyalty offering
Nectar has added Apple, Disney+, TUI and Screwfix as it turbocharges its loyalty offering and scales up its network of affiliate partnerships.
First Choice empowers travellers to ‘Get Picky’ in brand relaunch
Holiday company First Choice has unveiled a campaign aimed at empowering travel lovers to ‘get picky’, as part of its new platform and brand relaunch.
Advertisers abandon X as ads appear alongside Nazi account
Two brands will be suspending their advertising on X – the site formerly known as Twitter – after adverts were shown alongside a Nazi account.
Cannes Lions 2023: VMLY&R’s Debbie Ellison on the brave new world of Creative Commerce
Fresh from the Cannes jury room, Debbie Ellison – global chief digital officer at VMLY&R Commerce – shares her insights from behind the scenes.
From funerals to toilet breaks: Ocado reveals quirky online shopping habits in new campaign
Ocado’s newest campaign is the latest grocery advert to lean heavily on both humour, highlighting the odd moments when customers shop online.