99% of Generation Z consumers admitted to frequently skipping ads, according to the new report from digital consumer research firm Bulbshare.
Cost of living crisis: Consumers want brands to price products fairly, IPA reveals
The IPA has found from a survey of 2,000 people that consumers want brands to focus on value for money in light of the cost of living crisis.
9 in 10 consumers are happy to shop second hand, Virgin Media O2 reveals
Virgin Media O2 has revealed that the stigma of buying used goods is now a thing of the past, as nine in ten people now like shopping second hand.
Marketing campaigns that include email are more effective, DMA reports
A DMA study has analysed email marketing campaign effectiveness and found that email campaigns are more effective than normal ones.
Waning influence: UK public turning its back on influencers amid deep-rooted mistrust
Research carried out by customer experience platform Emplify has found that the UK public ave a deep-seated distrust of so called influencers.
UEFA Women’s Euro 2022 set to make £54m for England
The FA have released the UEFA Women’s Euro 2022 ‘Pre-tournament Impact Report’ that predicts £54 million will be generated for England.
40% of UK agencies currently have all-white workforces, report reveals
Hallam and The Agency Collective, two UK-based marketing agencies have released a report looking into the true state of diversity in UK agencies.
A record 22,000 ads received complaints last year
The Advertising Standards Authority (ASA) received a record 43,325 complaints about 22,115 ads in 2021, a recent annual report revealed.
Meta generated £98.5bn in advertising revenues in 2021
Research by Sortlist has revealed the UK industries that have spent the most on Meta advertising since November 2018.
Elon Musk halts Twitter takeover to assess fake spam accounts
Elon Musk has ‘temporarily’ paused his $44 billion acquisition of Twitter in order to assess the number of fake accounts on the social media platform.