Pride research from GWI has revealed that three-quarters of consumers (74%) say brands should support LGBT+ causes all year round.
Apple regains ‘most valuable brand’ title for first time since 2015
Apple has reclaimed its title as the world’s most valuable brand, for the first time since 2015, leapfrogging tech rivals Google and Amazon.
Over 1 in 4 UK ethnic minority women feel ‘negatively portrayed’ in advertising
Unstereotype Alliance shows over 1 in 4 UK women of ethnic minority backgrounds feel their ethnic group is portrayed negatively in ads.
Door drop ad spend increases to £182m since the pandemic
Leaflet, flyer and brochure marketing has increased year-on-year since the pandemic, with under-35s engaging more than any other age group.
Cost of TV advertising to rise to 13% amid media inflation
According to Zenith the cost of television advertising is set to rise to 11%-13% as media inflation continues to take its hold on the industry.
This Girl Can and Strava team up to get women active again post-lockdown
This Girl Can has teamed up with fitness tech firm Strava in a bid to encourage women to become active again post-lockdown.
Charity campaigns reach lowest effectiveness in five years
New research from the Data and Marketing Association has revealed that charity marketing campaign effectiveness has reached a five-year low.
Cookies are a thing of the past as ad industry focuses on social channels
Cookies are set to become a thing of the past as social takes the lead, according to a report from omnichannel advertising platform Mediaocean.
Solving data chaos: Tottenham Hotspur’s Adam Griffiths on revolutionising Spurs’ digital strategy
Tottenham Hotspur’s CMO chief marketing officer Adam Griffiths reveals how the club’s approach to data has been entirely overhauled.
Coca-Cola remains the world’s most chosen brand for a decade
Coca-Cola has been named the ‘most-chosen brand on the planet’ for the tenth consecutive year by marketing data and analytics company Kantar.