Asda has leant into its iconic green colourway as the supermarket reveals a ‘new look’ brand identity alongside its summer ad launch.
RNIB encourages Brits to proactively help people with sight loss
The RNIB is encouraging the public to offer a proactive helping hand in offering assistance to people coping with sight loss.
Irn-Bru celebrates unbridled Scottish optimism ahead of Euro 2024
Irn-Bru is celebrating the return of optimism to Scottish football after the national team qualified for this summer’s Euro 2024 finals in Germany.
Tesco tells suppliers retail media will be ‘bigger than TV’ by 2025
Tesco has told suppliers that retail media will be “bigger than TV” by 2025 as it announced plans for 6,000 digital advertising screens in its stores by the end of the year.
Adland has higher climate change anxiety than general public
Climate anxiety and concerns are far higher for those working in the ad industry than they are for the general public, reveals new IPA data.
Wildfarmed celebrates ‘life-changing’ bread range with escapist fantasy
Regenerative food and farming company Wildfarmed is celebrating the launch of its ‘life-changing’ bread range in its first major advertising campaign.
Podcast ads must be ‘clear and upfront’, says new CAP guidance
Podcast ads must be ‘clear and upfront’, says new guidance from the Committee of Advertising Practice (CAP), following its research on how audiences perceive the audio advertisements.
Cats and dogs play host for Ikea’s TikTok live shopping ad
Ikea is launching its new pet range with a TikTok livestream broadcast which will see cats and dogs demonstrating the new products.
Brandalism activists hack billboards to spoof Shell ahead of AGM
Uswitch appoints Lucky Generals as creative agency of record
Uswitch has selected creative agency Lucky Generals as its new agency of record following a competitive pitch process handled by AAR.
Watch: Thatchers cider taps into climatic Premier League with animated spot
Thatchers Cider taps into Premier League season for its latest ad, which sees cider makers try their hand at football and cricket.
Hugo Boss taps into iconic Beckham brand for multi-year collaboration
Hugo Boss has tapped into the undeniable power of the iconic Beckham brand as it announces a global, multi-year design collaboration with David Beckham for Boss Menswear.
Absolut Vodka and Sprite transform billboards into giant picnic blankets at Clapham Common
Watch: Pepsi stars Lenny Kravitz in Champion’s League mega show
Pepsi is bringing legendary rock musician Lenny Kravitz on board for the UEFA Champion’s League final show with an electric blue spot.
Asda reveals new brand identity in fresh summer ad
Asda has leant into its iconic green colourway as the supermarket reveals a ‘new look’ brand identity alongside its summer ad launch.
RNIB encourages Brits to proactively help people with sight loss
The RNIB is encouraging the public to offer a proactive helping hand in offering assistance to people coping with sight loss.
Irn-Bru celebrates unbridled Scottish optimism ahead of Euro 2024
Irn-Bru is celebrating the return of optimism to Scottish football after the national team qualified for this summer’s Euro 2024 finals in Germany.
Tesco tells suppliers retail media will be ‘bigger than TV’ by 2025
Tesco has told suppliers that retail media will be “bigger than TV” by 2025 as it announced plans for 6,000 digital advertising screens in its stores by the end of the year.
Adland has higher climate change anxiety than general public
Climate anxiety and concerns are far higher for those working in the ad industry than they are for the general public, reveals new IPA data.
Wildfarmed celebrates ‘life-changing’ bread range with escapist fantasy
Regenerative food and farming company Wildfarmed is celebrating the launch of its ‘life-changing’ bread range in its first major advertising campaign.
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