Element Human is adding YouTube Shorts to its testing environment for advertisers to tap into the booming demand for influencer marketing.
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Watch: JD Sports and Wingstop UK ‘Tuckin In’ with new YouTube series
Fashion brand JD Sports and chicken shop Wingstop UK are collaborating on a new YouTube series featuring female YouTube trio Diary Room HQ.
Nielsen expands YouTube connected TV measurements across 11 countries
Nielsen will expand its YouTube connected TV (CTV) ad measurements across 11 countries, integrating YouTube CTV with Nielsen One ads.
YouTube cracks down on use of ad blockers, causing widespread frustration
Video sharing site YouTube has reportedly begun using pop-up windows to warn users against the use of ad blockers.
YouTube cracks down: site suspends Russell Brand from advert income
YouTube has suspended Russel Brand from earning money through adverts on his videos, stating the actor and comedian for ‘violating’ its ‘creator responsibility policy’.
Opinion: Is YouTube’s ‘made for kids’ ad safeguarding fit for purpose?
Founder and ceo of award-winning insight, strategy and creative agency Kids Industries, Gary Pope unravels why safeguarding children’s privacy on YouTube isn’t quite as simple as it sounds.
YouTube faces data harvesting backlash over ads targeting children
YouTube has come under fire for running brands’ adverts on kid’s channels, which is believed to have led to the tracking and harvesting of children’s data.
Revolutionising health content: Little Dot Studios chosen for new YouTube Health accelerator
Award-winning digital content agency Little Dot Studios has been selected to support YouTube Health’s first accelerator programme.
Lego unveils global 3D billboard campaign for new YouTube series
Lego has launched a series of innovative 3D billboards across the globe to promote Dreamzzz, its new YouTube-based content series.
YouTube global ad revenue to rise to over $30 billion according to WARC report
YouTube’s global advertising revenue will rise by 4% in 2023 according to WARC Media’s latest Platform Insights report, reaching US$30.4 billion…