YouGov’s latest poll has revealed Premier League football fans are more likely to favour sponsorless shirts, with four in ten saying they prefer the kit without advertising.
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YouGov BrandIndex results act as sharp wake-up call for ailing Heinz Beanz
YouGov’s BrandIndex has today (9 June) revealed that Heinz Beanz’s consideration score has fallen by 6% amongst primary household shoppers…
Latest YouGov poll reveals most and least trustworthy news sources according to UK public
YouGov’s latest poll has found that Britons believe the BBC to be the most trustworthy media outlet, with two in five (44%) considering it to be…
Vast majority of football fans back gambling sponsor ban – according to latest YouGov poll
Three-quarters of football fans would support banning gambling companies from appearing as shirt sponsors, according to a recent YouGov poll.
Nando’s ‘This Must Be The Place’ ad strikes a chord with Gen Z, says YouGov
Nando’s new brand campaign ‘This Must Be The Place’ has proven to be popular among people aged 18 to 24, according to YouGov findings.
Hyundai pronunciation ad smashes records, says YouGov
Hyundai’s 2023 campaign has struck a chord with consumers and has been dubbed as the ‘most talked-about’ ad in January by YouGov.
M&S Christmas spot won ad awareness among grocers during festive period, says YouGov
Among grocery retailers, M&S’s Christmas ad triumphed over its rivals, with 41.5% of UK adults watching the ad from 1 November to 25 December.
Podcast ads must be ‘clear and upfront’, says new CAP guidance
Podcast ads must be ‘clear and upfront’, says new guidance from the Committee of Advertising Practice (CAP), following its research on how audiences perceive the audio advertisements.
Amazon CEO: tech firm is using AI to supercharge ad personalisation
Amazon CEO Andy Jassy has revealed how the tech firm intends to harness the power of AI to develop highly-targeted ads.